Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
Content marketing refers to creating and sharing content (articles, blogs, infographics, videos) for the purposes of driving traffic to your website and moving visitors through your marketing funnel in order to acquire new customers.
- Links gives your website credibility
- Backlinks will get you an increase in web traffic
- Link building leads to higher site metrics and SEO scores
- A continuous source of referral traffic
- Increased visibility and exposure
- Lower bounce rates
What kind of websites do you want to discover?
To make sure they’re high quality, look for sites that are:
- Highly authoritative: These people know their stuff, and are worthy of building a relationship with.
- Seen as trustworthy: Would you want to have a link on a website that was full of link and other spam?
- Sites you want to be associated with?: Much along the lines of authoritative and trustworthy, one of the biggest things to keep in mind when you are researching websites to build relationships with.
- Popular with competitors: Who’s linking to your competitors? You probably want them linking to you too.
Use your research to cultivate a list of high quality websites with whom to start building relationships.
- Connect with website owners via social media: An easy way to begin a conversation and start cultivating a relationships.
- Organize your outreach: Use the CRM to not only keep track of all of your messaging and other outreach, but organize all of the potential relationship’s contact information, and any other notes you want to leave about the person.
- Manage the outreach: Remember the end game: a link on a great website and a relationship with the site owner. Be sure to connect the dots between the person and the website they own.
- Share the load: If you have a team, distribute the load on who to reach out to by assigning tasks.
What do I need to know about the potential link and relationship I’m working on?
- Date of first outreach
- Date of follow up: You never want to be too forward or needy.
- Type of link requested or acquired: Are you writing a guest post? Did you comment on a blog? Did the link happen organically?
- Website domain: Yeah, you might need that one.
- Website owner’s contact info: Can’t build a relationship if you can’t get in touch with them.
- Conversation notes: If you’re talking to a ton of people, keeping detailed notes on the conversations you’re having will save you from a world of embarrassment later. Trust me.
Once you’ve done your research, performed your outreach, organized all the data, hopefully you will have heard back from some site owners and will be well on your way to building great relationships with them.
If so, make sure you are constantly maintaining your information. Every conversation you have, every step of the link building process (requesting links, to active links to even inactive links). The more information you have, the more you need to organize and maintain it.
One of the biggest struggles marketers have is proving our worth to our boss or client.
While the end game of traffic and conversions is somewhat apparent, how did we get there?
Acquiring mentions and the relationships that come along with that take time, and can be hard to quantify that time to those paying the bills.
Anything from a simple report to just show a quick look at your work, down to a more detailed report covering specifics such as exact domains where your link lives, even a screenshot of that link right on the page.