Search Engine Optimization
SEO is a way of analyzing your site and modifying it to allow search engines to read and index
it more easily. SEO is all about maintaining and building websites that get ranked highly on
the major search engines.
Why your website need SEO Optimization
SEO (Search engine optimization) let you construct higher relationships with your target audience, enhance the client experience, grow your authority, drive more traffic to your web page, give you an edge over the competition, and increase conversions, which means that more income, extra dependable clients, and extra increase on your commercial enterprise
- It can help you to build your brand.
- An Optimized website earns more traffic.
- SEO doesn't require you to pay for ad space.
- It helps your target audience find your site.
- It can help you stay ahead of your competitors.
- It improves user experience.
- It's easy to measure.
Our Search Engine Optimization Core Services Include
Organic Search
Organic search, also known as natural search, refers to unpaid search results. It is based on relevance to the user's search query, links and domain authority and other organic ranking factors.
On-Page SEO
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
Link Building
Link building is the practice of building one-way hyperlinks (also known as “back-links”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing.
Local SEO
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. e.g Google Map local 3-pack
Our Steps of SEO Optimization
An extensive keyword analysis is the foundation of each search engine optimization. So, in addition, this step includes the analysis of competitors, the links (internal and external), the social media visibility and the international and multilingual use of the website
Technical SEO optimizations not only involve correctly using the relevant SEO tags such as title tags, meta descriptions and heading tags, but also include improving the page load speed and the use of structured data. Furthermore, it should include verification that search engines can index all relevant pages.
In this step the usability of the website is evaluated. Because the website should be user-friendly when accessed from desktop computers as well as form mobile devices. Usability for smartphones has become very important. Evidence for this fact is provided by studies about behavior and the several new recommendations provided from Google in the past months.
In this step, information from the off-site analysis serves are the basis for improvements in the quantity and quality of the external links.
User will readily share and link to high-quality content. Because of this reason content marketing is a crucial component of an SEO strategy.
The visibility of a website in social media has a positive impact on search engine rankings, just like backlinks. As a result social media marketing needs to be part of a successful SEO Optimization together with all the previous steps.